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Sponsorship of the Dick Barbour Racing Team, as contenders for the American Le Mans Series Championship, is a tremendous promotional and marketing color platform to heighten brand awareness, shape consumer attitudes, communicate a commitment to a particular lifestyle, incent the trade, differentiate your products or services from competitors, entertain clients, create merchandising opportunities, showcase product or service attributes, achieve multiple marketing objectives, and, most importantly, drive sales.
The Dick Barbour Racing Team proudly displaying your prominent and dominant logo can deliver increased brand awareness to you via the series with its over 330,000 upper income, well-educated spectators at eight live events in major markets across the United States, nationally to almost 9 million viewers on NBC, SPEEDVISION and FOX SPORTS NET, and worldwide on EUROSPORT - a global network reaching 82 million homes and 220 million people in 47 countries.
Competing in the world's most legendary and popular race - the 24 Hours of Le Mans in Sarthe, France - can also be available with this package. Last year's 24 Hours of Le Mans reached a potential 409 million households in 160 countries. Approximately 2700 reporters, representing 835 titles, provided coverage of this single event. 200,000 fans were in attendance.
The Dick Barbour Racing team has been officially awarded "Porsche Junior Team" status from Porsche. Dick Barbour Racing is the only team in the world with this status. "Porsche Junior Team" status means shared research and one-on-one access to Porsche Racing in Germany that no other teams enjoy. It means that the full weight and attention from the highest levels at Porsche will be directed to our competitive efforts. It also means that Porsche has decided that the Dick Barbour Racing Team will be winners and that their full global resources will be dedicated to that end. Being a "Porsche Junior Team" provides us with the technology and assistance from Porsche that will enable us to run in the top of the field - where the most television coverage exists - providing increased media exposure for our corporate sponsors.
The American Le Mans Series, featuring some of the world's greatest drivers, as well as its most legendary sportscars, is the fastest growing series in racing, and the sportscar racing spectator is the most qualified prospective purchaser among all professional motorsports.
We invite you to tap into the sales and marketing power of the February through November series of live nationally and internationally televised races by becoming a corporate partner of the Dick Barbour Racing Team.
If you would like to receive additional information regarding the many tremendous sponsorship benefits with Dick Barbour Racing, please fill out the information requested below and you will be contacted soon!
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